Do you remember what you thought you were going to do for a living when you entered college? Back then I thought I was going to teach music or be a drug counselor. I’m in a WAAAAAAY different place now!!!!!
There I was, applying my music theory and social psych, and next thing you know, “IT” happened. During a particularly tough patch in my life, my brother shared some wisdom with me. I remember the exact moment he said it – italian restaurant, corner booth, Pammy’s birthday, Grandma was there. I will never forget those words. What he said was “if you can’t wake up and go to sleep every day with a smile on your face, you need to change something in your life.”
In an instant my life changed. Within a week I was hired at the company that eventually relocated me to Las Vegas, where I would eventually find PartnerWeekly, my wife, and the amazing life I have today.
It’s amazing how “IT” – one little moment – can change your life, huh?
I had another one of those instances this week. Two, actually. They happened on the flights to and from New York for Affiliate Summit. Again, my life was changed instantly and I will never forget where I was when IT happened. Here’s the story:
About a week ago, I noticed that one of my more blunt, type-A friends/clients had completely changed his approach with both his clients and vendors. The change was so drastic that I asked him about it. He told me that he read a couple of books that changed the way he thought about business and personal interactions and that he’d never be the same. He tried to explain the books to me.
They didn’t make a bit of sense.
Then he overnighted them to me. Just like he said, my life changed in about 5 hours. I’m not going to tell you what these books are about, but I will tell you what they aren’t about.
They won’t help you write sales copy.
They won’t teach you to be more influential.
They have nothing to do with anything ending in “.com”.
These books will redefine how you interact with the people around you. In fact, they have displaced Cialdini as my #1 and #2 picks for must read business books. (Unless you’re an affiliate marketer who works out of your home and spends your day chatting with AM’s. In that case, keep reading Cialdini.)
I’m going to make a commitment to you. Whenever I find a book that I really love, I buy a ton of copies of it to make sure I can give it away to my friends and loved ones. I’m so confident that these books are life changing that if you don’t want them I’ll buy them back from you. (You just have to ship them to my house so I can give them away. Hell I’ll even pay for shipping.)
As a final teaser, I will mention that when I finished reading the 1st book I picked up the phone and called my wife and a few close friends and vendors to apologize for how misguided my interactions have been.
P.S. Thanks to Ringo Dingo for the words of wisdom back in ’01 and to my anonymous friend/client for the read. Incredible.