Required Reading – by request

Chad from Dallas requested a list of good sales books. Here are a few of my favorites, in no particular order:

BGD Says: Cialdini is a genius. This book was co-written by him. Easy to get through, quick to understand.

BGD Says: The book that made Cialdini famous. Required reading for every sales person I’ve ever hired.

BGD Says: Great if you’re doing complex sales with long turnaround times.

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