Seth Godin’s blog always makes me think. His post this morning was titled “But You’re Not Saying Anything.” In it, he writes:
I was talking with a buddy about this very subject last week. Some other examples:
- “Objective” statements on your resumé. Weak.
- The majority of executive summaries / introductions on sales proposals.
- 95% of web site FAQs.
The best way to get and keep someone’s attention is to be direct and tell them what you’re looking for, not fill a document with B.S. corporate speak and hype words.
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