Tag Archives: sales
How to Screw Up a Cold Call
Since incorporating my own business my name has gotten on a ton of lists. I received the best cold call about two weeks ago. As a result, I almost spent $200 on a bunch of crap that I didn’t need – promotional items for my business. The guy took me all the way from very [...]
“IT” Changed My Life
Do you remember what you thought you were going to do for a living when you entered college? Back then I thought I was going to teach music or be a drug counselor. I’m in a WAAAAAAY different place now!!!!! There I was, applying my music theory and social psych, and next thing you know, [...]
Guest Post Backlash – The point of it all
….wow. I never thought my guest post on Music Soul and Music Sold would create such a dust-up by fellow musicians. I’ve had people calling me names (although for some reason they all got “G” rated when posting here – wimps), questioning credentials, criticizing my approach, ethics, morals, blah blah blah. Flush it. In the [...]
Seth Godin Got Me Thinking….
Seth Godin’s blog always makes me think. His post this morning was titled “But You’re Not Saying Anything.” In it, he writes: I was talking with a buddy about this very subject last week. Some other examples: – “Objective” statements on your resumé. Weak. – The majority of executive summaries / introductions on sales proposals. [...]
Required Reading – by request
Chad from Dallas requested a list of good sales books. Here are a few of my favorites, in no particular order: BGD Says: Cialdini is a genius. This book was co-written by him. Easy to get through, quick to understand. BGD Says: The book that made Cialdini famous. Required reading for every sales person I’ve [...]
Sales Techniques for Local Bands
My good buddy Steve Nixon was kind enough to publish a guest post in which I talk about why most local musicians suck at getting booked and how they can change all that. You can read it here. In addition to being a great keyboardist, teacher and arranger, Steve is an example of what goes right [...]